When Lionsgate Asked, We Said, “As You Wish”
With its memorable characters and endlessly quotable lines, the 1987 film The Princess Bride is a modern classic. Movie lovers of all ages often list it as one of their all-time favorites for its effortless mix of romance, adventure and comedy.
To commemorate the movie’s 30th anniversary, Lionsgate commissioned the Our design team to develop a poster to include all the most famous quotes from the film, executed with a blend of illustrations and expressive typography.
We created a pattern for the poster where the quotes could be peeled off and applied individually to limited-edition fan merchandise, including women’s and men’s tees, mugs, notebooks and accessories. The range of products in this commemorative line has a fresh, modern look and feel that still captures the romantic, yet playful, spirit of the film.