When Lionsgate Asked, We Said, “As You Wish”

With its memorable characters and endlessly quotable lines, the 1987 film The Princess Bride is a modern classic. Movie lovers of all ages often list it as one of their all-time favorites for its effortless mix of romance, adventure and comedy.

To commemorate the movie’s 30th anniversary, Lionsgate commissioned the Our design team to develop a poster to include all the most famous quotes from the film, executed with a blend of illustrations and expressive typography.

We created a pattern for the poster where the quotes could be peeled off and applied individually to limited-edition fan merchandise, including women’s and men’s tees, mugs, notebooks and accessories. The range of products in this commemorative line has a fresh, modern look and feel that still captures the romantic, yet playful, spirit of the film.

Netflix continues to kill it with their original content. Narcos is their addictive series that takes a dramatic look at the infamous Columbian drug cartels of the 1970s. To promote the third season, We worked with production company and licensing agency to develop design elements for packaging and merchandise.

What Went into It (Our Thinking)
We were given a scope of work that included creating concepts based on the show's themes, so we broke it down around espionage and editorial.

After we arrived at our themes, we turned Narcos into a lifestyle brand. We created designs that honored the themes of the show, but had the same kind of contemporary, urban style that you see in top streetwear labels.

What Came Out of It (Our Work)
We created a comprehensive set of art and graphics that licensees could create Narcos packaging and merchandise, such as shirts, jackets, watches, flasks, and shot glasses.

To ensure all licensees remain true both to the spirit and letter of the brand, we also developed an accompanying style guide that dictates how to apply the artwork on products.

For the past 8 years, the GRAMMY Foundation has tapped us to create a full range of innovative marketing materials for each year’s unique event. MusiCares®, together with the GRAMMY Foundation® hosted the annual MAP Fund concert, to raise money and create awareness for MusiCares’ work supporting artist sobriety and recovery resources. It’s a high-profile event that brings together legendary artists and some of the brightest stars in the entertainment industry, and this year’s event honored singer-songwriter Smokey Robinson.

We created an event program, trade ads, web banners, eblasts, and most notably a 10’ high LED marquee display and the backdrop for the performance stage at the Novo at Microsoft Square (formerly Club Nokia at LA Live).

We were drafted by the The Wildflower Group to develop and design a collection of fantasy football T-shirts for The Fantasy Life that represented the playful, “trash-talking” language commonly found between rival football fans.

We developed and designed a collection of T-shirts that represented the playful, “trash-talking” language commonly found between rival football fans. The slogans developed by Jovenville, were designed to have a gritty, urban feel, with the goal to create engaging shirts football fans would love to wear, even during the off-season.

MusiCares® is one of the top charities in the music business, providing medical and emergency assistance to thousands of musicians and people who support the music industry. The annual MAP Fund concert, a fundraiser hosted by MusiCares® and the GRAMMY Foundation®, raises money and creates awareness for MusiCares®’ work supporting artist sobriety and recovery resources. 

The 2017 concert was held June 26 at the PlayStation Theater in New York this year. Marketing materials for the sold-out show included the event program, trade ads, web banners, e-blasts and an LED marquee display.

The star-studded concert honored U2’s Adam Clayton, a longtime supporter of MusiCares®, and featured performances from special guest stars Jack Garratt, Macy Gray, Alicia Keys and the Lumineers, among others.  

The TechCrunch Disrupt conference in New York City became a lot more stylish with the help from our creative team.

TechCrunch Disrupt is a three-day event for technology entrepreneurs, investors and programmers to connect and learn from leading experts. Our goal is to design and create merchandise for this major national technology convention.

We brainstormed concepts that spoke to the tech community by using inside jokes and references to both tech and startup industries as well as incorporating New York City into the theme.

Conference attendees could purchase T-shirts onsite or online. Purchases increased during the conference, and website traffic experienced a nearly 5,000 percent bump.

We get it: merchandising is hard. But it doesn’t have to be. We proposed a system where all merchandise lived in a phone or an iPad? Well, not quite. But by having an online merchandise fulfillment system available via smartphone that fans can use at your shows to order exactly what they want and then have it shipped wherever they want, you eliminate the hassle of having to lug everything around, as well as the expense of having to maintain an inventory.

Our team has created a series of products based on two original Netflix series: Ozark and GLOW. 

Starring Jason Bateman and Laura Linney, Ozark is a crime drama whose plot revolves around a family that is forced to uproot their lives and move to the Ozark Mountains after a failed money-laundering scheme. GLOW is a comedy about the 1980s women’s pro wrestling circuit called Gorgeous Ladies of Wrestling. 

Inspired by these two shows, Our designers developed a collection of limited-edition, on-demand products such as tote bags, T-shirts, posters, hats and mugs that incorporate iconic characters and quotes, with aesthetics that reflect major themes from each show.